New Skincare Brands 2024 List. Dermalogica pro collagen banking serum, $89. Thanks to its brightly coloured packaging and fun product names, bubble skincare has fast become a favourite for a young generation of skincare obsessives.
We conducted hours of research on the best skincare brands, evaluating each of the hero products that put the brand on the map, as well as what active ingredients make the brand recognizable, and worth your investment. While 2023 saw a 163 percent increase in google searches for the ingredient ectoin, and a 138 percent spike around the term “skin streaming”, experts are predicting 2024 is the year in which we’ll all become obsessed with hypochlorous acid, ceramide sunscreens and “reverse routines”, to name three.